#Leadership

Measuring developer productivity is a flawed endeavor; it often replaces uncertain realities with misleading certainties. While metrics can offer insights, they cannot directly quantify productivity. Instead of seeking elusive measures, focus on understanding and eliminating barriers to engineers' best work. After all, nurturing an environment for outstanding work is a more valid approach to enhancing productivity.

BRYTER, a German LegalTech company, improved how they update their software by moving to continuous deployments. This change allowed them to make updates faster, improve their software quality, and give their teams more control and understanding of the process. As a result, they saw fewer problems and could fix issues quicker.

Productivity metrics, once useful for traditional businesses, are now outdated, especially for developers. Relying on these numbers can harm businesses. Metrics can be misleading, causing negative practices. We need to prioritize trust and communication over mere numbers. This article urges a rethinking of our approach to productivity.